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Literature (updated)
Aaker, D. A. & Joachimsthaler, E. 2000a. The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge. California Management Review: 42/4, p. 8-23. Aaker, D. A. &...
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What is the corporate identity audit? Why is it important?
This post is part of my presentation competing at the WBPC10. Please vote for it here: http://slidesha.re/aQkX9R If you are a listener rather than a reader here is the audio post: Corporate Design...
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